Build a sales engine
that scales

I help B2B companies, distributors, and founders build sales systems that are built to last. Alongside strategy and processes, I help teams develop one of the most important B2B sales skills: building trusted, long-term relationships with clients and partners that drive sustainable growth.

Former Adobe & Google BDM with 10+ years in B2B sales and $3M+ in revenue driven across 5+ regions.
10+ years in sales & business development
International leadership across 5+ regions
Trusted by global vendors, distributors & partners
Holistic approach — clients, partners & teams
About Polina
Polina Krasikova
Polina Krasikova
Fractional Business Development & Sales Partner — Ex-Adobe & Google BDM, 10+ years in Global B2B Sales
5+ regions launched $3M+ revenue driven
View LinkedIn Profile →
For Companies

End-to-end sales growth support

Every business is different. Whether you're building your sales process, improving results, or developing your team, we start with a diagnostic session.

Together, we assess where you are today, define your goals, and create a practical plan. From there, I can support you through implementation to help turn the strategy into real business results.

01
"I don't know how to position or enter a new market across EMEA."

GTM & Commercial Strategy Session

90 min · AED 1,500
  • Pre-session questionnaire
  • Business & market review
  • Offer & positioning assessment
  • GTM recommendations
  • Market risks & opportunities
  • High-level commercial action plan
Result: a clear go-to-market direction and reduced risk entering or expanding in the market.
Book this session →
02
"Deals are stalling and I can't tell where we're losing them."

Commercial & Sales Audit

Custom scope
  • Sales process & CRM/pipeline review
  • Funnel analysis
  • Customer journey review
  • Offer assessment
  • Discovery interviews with customers
  • Prioritised roadmap
Result: identify bottlenecks, unlock growth opportunities and increase sales efficiency.
Get a tailored plan →
03
"Our process only works when I'm the one closing."

Sales Enablement & Fractional Leadership

Custom scope
  • Sales playbooks, training & manager coaching
  • Custom workshops: B2B sales, negotiation & GTM
  • New sales & partnership channels
  • Offer & product-market fit validation
  • Fractional Head of Sales / CRO advisory
  • Pipeline reviews & performance coaching
Result: a stronger, self-sufficient team — with executive-level commercial leadership when you need it, without a full-time hire.
Get a tailored plan →
For Individuals

One-to-one coaching & consulting

Personalised support to accelerate your growth, develop your skills and achieve your career goals.

🎓

Sales Leadership Mentoring (1:1)

For junior sales specialists and sales managers who want to become team leads or commercial leaders.

Single session: 60 min · AED 400  |  Growth programme: 4 sessions · AED 1,200
  • Career clarity & goal setting
  • Sales skills & communication
  • Confidence & leadership mindset
  • Personal brand & positioning
  • Action plan & accountability
Book Coaching →
📈

Sales & Go-to-Market Consultation

High-level consultation on sales strategy, marketing alignment, GTM planning and market entry.

90 min · AED 1,500
  • Business & market understanding
  • Go-to-market strategy review
  • Sales & marketing alignment
  • Growth opportunities
  • Practical recommendations
Book Consultation →
📅

One-to-One Sessions

Focused, confidential and result-oriented.

🎯

Tailored to You

Every session is customised to your goals and challenges.

📋

Actionable Outcomes

Practical insights you can implement right away.

🤝

Ongoing Support

Guidance and accountability to help you grow.

I've worked with

GoogleAdobeNoventiQIngram MicroSoftlineHSM InternationalRedington
What Clients Say

Feedback from clients & colleagues

"

She's truly one of those people who make a lasting impact. Her leadership skills are exceptional — she knows how to bring people together, set a clear direction, and inspire everyone around her.

Anastasija Treija
Google Business Development, Noventiq
"

Polina is a visionary leader with a deep understanding of the IT industry. Her strategic direction has significantly contributed to Adobe's growth across diverse regions, including India, Turkey, APAC, Middle East, Africa, CIS, and Europe.

Denis Zejnilovic
Board Member & Director of Software Distribution
"

What really impresses me is her ability to truly understand the GTM in order to build out and successfully execute on business plans with maximum ROI.

Isabelle Le Tissier
Senior Channel Transformation Manager
"

Polina is one of the best team leads I've ever had. She thinks strategically, motivates employees and gently guides them in the right direction.

Galina Govorova
Business Development Manager (reported to Polina)
"

Polina has demonstrated outstanding leadership, professionalism, and a keen ability to foster strong relationships with vendors and distributors.

Mikus Valpēters
IT Business Development & Sales (reported to Polina)
"

Polina is a brilliant professional and a truly inspiring leader, with a sharp focus on building strategic partnerships with Adobe and Google and driving significant global growth.

Alexander Ivlev
AI Adoption Lead, JetBrains
"

Polina demonstrated a high level of professionalism, strong organizational skills, and an exceptional ability to engage participants. Her clear communication and attention to detail ensured everything ran smoothly and met our expectations.

Dr. Andrey Rogachev
General Manager, Anvaya Shipping LLC
"

Thank you for the clear roadmap, the motivation to take action, and the insights on building successful partnerships.

Olga Patasheva
Product Manager, Data & AI
Get in touch

Tell us about your company & request

Share a few details and I'll get back to you to schedule your free Commercial Growth Session.

Or email me directly at info@polinakrasikova.com

I'll respond within 1–2 business days.

Thank you!

Your request has been received. I'll be in touch shortly to schedule your session.